FAQ

How often Urban Omnibus is conducted?

Research is conducted on bi-mothly basis, with a break at the time of summery holiday.

Why does the project cover only medium and big towns?

It is most interesting and most attractive part of a market with the highest potential and dynamics in many product categories. Standard omnibus projects does not scope this segment out.

What is reliability of the results?

For the sample size of N=800 respondents the error is +/- 3.5%.

How does the telephone interview method influence quality of results?

Telephone method has both – cons and pros. Advantages are excellent control over the whole process, quick data access, good sample spread and representativeness, low costs. Disadvantages are relatively short time of interview and no possibility to use graphic materials (pictures).

What are ‘interlocking quotas’?

Interlocking quotas means that the whole sample is split into dozens of cells. According to population distribution for each cell respective number of interviews is conducted. In practice interlocking quotas longs field process but assure higher quality data.

What are banner points?

Banner includes: gender, age, education, professional status, children in household, household size and financial situation.

What is your experience in conducting telephone projects?

Significant. Since 2006 we conduct CATI omnibus in Warsaw agglomeration (representative sample, N=750). Within last year wa also conducted several extensive ad-hoc CATI projects that covered other cities as well. Our staff has strong experience in sampling and managing telephone projects based on yearly samples that amounted to several thousands of interviews (mobile telecom sector).

What data bases do you work with?

First of all – with complete and up-to-date data bases what is the most important methodological requirement. These databases cover a number of operators. We have full control over the sampling process.

Is it possible to buy questions for selected towns only?

Yes, it is possible. If you have interest in such an option, please contact us.